Healthcare keynotes

Better conversations. Stronger healthcare leadership.

Healthcare teams know where the friction is. Talking about it and deciding what to do next is often harder.

Dr. Peter Valenzuela brings humor, candid stories, and practical ideas to the challenges of leading change, drawing on his experience leading medical groups, building a company, and creating healthcare cartoons.

Explore keynotes
Dr. Peter Valenzuela speaking to an audience at a professional event

Keynote example

See Peter in action.

Watch a short excerpt from Innovations for Reducing Administrative Burden in Family Medicine for a look at Peter’s speaking style and approach to a challenge clinicians face every day.

2:35 · English captionsOpen video in a new tab

What colleagues and organizers say

“Dr. Valenzuela is not just a leader in the medical industry, he might be THE LEADER—his progressive and outside-of-the-box approach to our field is truly taking us to the next level. I had the pleasure of attending a seminar that Dr. Valenzuela facilitated, which was essentially a case study, where I felt that I learned more in just one hour than I had the entire two days previous.”

Donovan Miske

Practice Administrator · Flint OB/GYN

Signature keynote

The Punchline Is Data

What healthcare humor reveals about the way we work.

Audience challenge

Sometimes a cartoon says what everyone in the room has been thinking.

Using his original Doc-Related cartoons, Peter invites audiences to explore the everyday frustrations that strain relationships between clinicians and administrators. Shared laughter creates an opening for an honest conversation about what needs to change.

Participants will learn to

  • Use humor to raise difficult issues without assigning blame.
  • Recognize where clinical and administrative perspectives diverge.
  • Turn a shared frustration into a specific next step, with someone responsible for moving it forward.

The cartoons behind the conversation

These original Doc-Related strips capture moments healthcare professionals recognize and offer a starting point for conversations teams often struggle to have. Select a cartoon to enlarge it for reading.

Early Mandatory Retirement
Vacation

Founder keynote

The Accidental Founder

You see a problem worth solving. What comes next?

Audience challenge

Physicians encounter problems every day that could become opportunities for innovation.

The challenge is figuring out which ideas deserve more time and how to test them while balancing an already demanding career. Peter shares his experience building BillDecoder alongside his clinical and executive work, including the experiments, wrong turns, and difficult decisions along the way.

Participants will learn to

  • Design a focused, 30-day experiment to test an idea.
  • Ask potential customers questions that challenge their assumptions.
  • Recognize when an idea may be better developed within a health system.
  • Decide what evidence they need before investing more time or money.

Continue the conversation

Workshops and extended programs

A keynote can introduce a new perspective. A workshop gives your team time to put it into practice.

Facilitated breakout · 60–90 minutes

Comic-to-Conversation

Participants use selected cartoons to identify a recurring problem, explore different perspectives, and agree on a next step. Give your team time to apply the keynote to its own challenges.

Facilitated retreat conversation

Nobody Owns It

When everyone is involved, but no one knows who decides. Participants examine a shared challenge, clarify who can make the decision, and identify what needs to happen next when work stalls between people, teams, and departments.

After The Punchline Is Data

Dyad Alignment Lab

Pair The Punchline Is Data with the Dyad Alignment Lab to work through challenges between clinical and administrative leaders.

After The Accidental Founder · eight weeks

Clinician Innovation Sprint

An eight-week program that helps teams evaluate frontline ideas, choose the most promising opportunities, and develop pilot proposals for organizational sponsors.

Explore the Clinician Innovation Sprint

Limited pilot cohort · 12 weeks

Physician Founder Lab

A small, 12-week cohort for physicians ready to explore an idea. Through customer interviews, a simple test, and a practical pilot plan, participants build the evidence they need for an informed next decision.

Discovery-skills workshop

Innovator’s DNA

Certified Innovator’s DNA discovery-skills training is included in the Clinician Innovation Sprint and is also available as a separate workshop.

Logistics and booking

Let’s plan your session.

Tell Peter about your event, who will be in the room, and what you hope they’ll take away. Together, you can choose a keynote or facilitated session that fits.

  • Keynotes: 45–60 minutes.
  • Format: In person or virtual.
  • Optional breakout: A same-day session to apply the ideas.
  • Location: Based in Central California; travel discussed during planning.
  • Pricing: Contact Peter for speaking and workshop pricing.